Bud Light advertising (Hits and Misses Ep. 2)

Welcome to episode 2 of our “Advertising Hits and Misses” series. Each episode brings you two ads from the same brand. One’s a hit, the other is a miss. Despite the miss, please know that these are brands we love. The fact that they are showing up here means they have touched greatness and that they’ve been creative and taken chances, and we definitely salute that.

For Episode 2, we bring you Bud Light, a light beer with a heavy tradition of creative and entertaining ads. These are the people who’ve brought us greats like Real Men of Genius, Rock, Paper, Scissors, Too Light, Too Heavy, Beer and Porn and Bud Light with Lime “In the can”. We’re talking a serious honor roll of advertising success. Here’s a sample of that greatness:

The Bud Light Hit: “Swear Jar”

#&@%! yeah! Bud Light as the ultimate office motivator (for good behavior or bad). This Bud Light commerc

Jeff Greenhouse President, Founder & Chief Strategist I’m Jeff Greenhouse, Founder and President of Singularity. I’m a graduate of the Wharton School, a 15-year veteran of the interactive advertising world, and a pioneer in the field of viral marketing. I’m passionate about creativity and I love finding innovative new ways to combine design, media and technology to get results.

Category: Advertising