There’s nothing more exhilarating than taking a bold idea tossed around a conference table and bringing it to life in a vibrant, fun way. That should give you some idea of how excited we are to introduce our new friend Max to the world. He’s the mascot of Max-Ox Remediation Services, a company dedicated to finding innovative new ways to clean up contaminated soil and groundwater.

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The buzz around the iPad has been as loud as a World Cup game, and everyone is trying to figure out how to leverage this new computing platform to boost their brand. The folks at iStrategy recently invited me to write a guest blog exploring ways to incorporate the iPad into a brand’s marketing strategy. …

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