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Singularity introduces Max-Ox to the world

Introducing Max-Ox
There’s nothing more exhilarating than taking a bold idea tossed around a conference table and bringing it to life in a vibrant, fun way. That should give you some idea of how excited we are to introduce our new friend Max to the world. He’s the mascot of Max-Ox Remediation Services, a company dedicated to finding innovative new ways to clean up contaminated soil and groundwater.

Yes, it’s highly technical. Yes, it’s a B2B offering. No, that didn’t stop us from slathering on the creativity and giving Max some serious personality. We also gave him a real raison d’être by putting him face to face with the ContamiNites, a group of nasty little buggers that need to be zapped, trapped and scrapped in order to leave us with clean soil and water.

Check out http://www.Max-Ox.com to get a good look at Max. Play the mini-game on the homepage to unlock the secret room, and click around the site to see all the ways Max deals with the ContamiNites!

Jeff Greenhouse President, Founder & Chief Strategist

I’m Jeff Greenhouse, Founder and President of Singularity. I’m a graduate of the Wharton School, a 15-year veteran of the interactive advertising world, and a pioneer in the field of viral marketing. I’m passionate about creativity and I love finding innovative new ways to combine design, media and technology to get results.

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